Marketing Managers: How to Keep Creativity Flowing: Frequently Asked Questions
Posted: Wednesday, August 06, 2008
by Celine Horan
Celine Horan Niche Marketing Service
Now more than ever, Marketing Managers must know what's happening in their market place, hold market share and bring in consistent ROIs. To do that they must keep their creative juices flowing, and bring in new ideas month in, and month out. Doing that is not easy.
In this article I answer some of the most frequently asked questions about how to keep marketing ideas flowing in, so you can enjoy consistent good ROIs.
You do it by setting aside time, every day, to think creatively. Daily life can be routine but you can't allow routine and the daily office grind to cut-off the flow of your creative juices. After all it's the creative side that makes marketing campaigns exciting, and fun.
How can I make sure my creative juices have room to flow?
Simply write them down without limit. Just sit down for 10 minutes and think about your next campaign. Or alternatively, if you travel to work by train, use that time to think; even shower time is a fantastic time to think. I hear a lot of people do their best thinking in the shower, plus 10 minutes before they go to sleep as their mind winds down to relax.
Ideas don't come on tap, they come when you least expect it, when you're shopping, walking the dog or watering the flowers, so always have a 3x5 card with you, and a small pencil to write down those bolts of genius you experience then take those ideas into work with you and use them!
How can I grab my prospect's attention?
Simply by writing out that very question, then giving your creative mind time to think of ways you can do just that. Nowadays grabbing the prospect's attention is tougher than ever, so you must be ready to go the extra mile to get it. And being concious of this fact, and constantly thinking up ways to do it, puts you a cut above the rest.
Is stating our USP important?
If you want your company to stay in the running, then yes. Otherwise your company will end up in the dog-mire with so many other companies who didn't feel it necessary or just plain didn't know how important it is to know their USP.
Your prospect needs to knows what you do and how you do it. You have to be clear about what makes your company different from the rest, then go out there, and shout it loud and clear for all to know.
About the Author: Celine Horan is a niche marketing strategist, sales catalyst and industry expert who offers high level marketing advice coupled with ROI boosting, agency level copywriting services to the professional development, recruitment, training and e-learning industry.
This Article has been viewed 37 times. (Not updated in real-time.)
No comments yet.We want your comments! If you can read this, you don't have javascript enabled, so you can't use this comment system. Please enable javascript.